The outdated PizzaExpress app needed a refresh to introduce new features and seamlessly integrate the new loyalty scheme within the customer journey.
The new app for PizzaExpress could display all the exciting new features like pay at table, tiered progression rewards system, gamification, and the ability of scanning barcodes or entering codes from retail packaging, delivery or collection, or dining in at a restaurant. The new app has improved user experience and a future-proofed solution that works as a base for the expansion of the app and events solution.